- Vicky Siviter
Today marks the end of Fairtrade Fortnight, an annual initiative led by the Fairtrade Foundation, which aims to raise awareness of the living wage and its importance for workers around the world. As an ethically-focused company, this is a philosophy that we strongly associate with.
This year's Fairtrade Fortnight focused on the supply chain of bananas, and aims to help banana farmers and factory workers to receive the rate of pay they deserve. We believe that, while Fairtrade products may be slightly more expensive at the point of purchase, an ethical supply chain is more than worth it.
There's still time for you to join us in signing the petition to support Foncho, a banana farmer who's determined to look after the planet and his workers.
To leave workers underpaid is both irresponsible and unnecessary - we must raise awareness of how a simple change in attitude can transform the lives of thousands of families around the world. Please get involved by reading through the Fairtrade Fortnight FAQ, taking a few minutes to become educated about the impact of the banana price war will help us all to make informed decisions when we shop, and make a positive impact to those who farm them. And remember to sign your name on the petition to show the government that we care!Tweet