- 5th October 2020
With Christmas creeping up on us, it's time to prepare for the buying season to start. Last year, £75 billion was spent by UK consumers throughout the Christmas period. For physical and online retailers alike, the opportunities at this time of year are endless, consumers aren't slowing down and each year the spend through ecommerce stores increases.
With December just around the corner, we thought it was about time to update our clients with some great ideas for the festive season.
So, how can you capitalise on this? Make sure your product lines are well stocked or well-adjusted for the Christmas period. Here are our suggestions.
Introduce a Christmas line; Jute and Hessian is a must at Christmas as is wine, so why not offer jute bottle bags? Our Medium Jute can carry 6 bottles of wine so is an excellent way to give your customers an add-on at the checkout or as a standalone product.
The traditional Jute Bag is consistently our most popular bag for the Christmas period. Available small, medium, or large, and in different colourways, our rustic jute makes the perfect Xmas hamper for delis, or a memorable, corporate gift bag stuffed with seasonal goodies. Personalise with your branding to make sure the hamper is unforgettable.
Zip purses are such a great addition to a Christmas line, because they lend themselves so well to giftsets and storing products together. If you are a retailer selling cosmetics, trinkets, jewellery, or anything small for that matter, a gift set of complementary products is a great way to update your product range at Christmas.
This way your established customers can be treated to a wider range of your products, and new customers will get a little taster of your best loved products which can convert into regular custom!
Specialist inks are the best way to update your existing designs and prints to give them a festive feel. If you are aiming to sell your designs during the Christmas season, to make your Christmas designs standout, or if you want your business logo to fill people with festive cheer then a specialist ink choice are the way to go.
Our specialist inks include glitter inks, foil, metallic inks, neon, and even reflective. Add a bit more Christmas sparkle with glitter inks, we can match the ink to any pantone colour you wish, just with a little extra shine!
Our large range of foils can be included into your design in the same way you would add any colour. Foils are great to pick out certain elements or details in your design. The shiny sparkly touch will add a festive look to your design or logo.
Christmas giveaways are a great way to treat your loyal customers and another way to drum up a little more excitement around your brand just before Christmas. A free Tote Bag with purchase or a selection of products all packaged up in a branded Drawstring Pouch make great giveaway offers. It is great PR, creates a buzz. And maximise brand loyalty amongst your customers.
Kitchen gift set
Kitchen giftsets are a great seller during the Christmas period. The make a wonderful gift for any budding chef. And by adding your designs, they also make the perfect gift set for your loyal customers. Change things up with a Christmassy design, and reach a brand-new audience during the festive period. A matching tea towel and apron set are a great combo for a culinary gift pack.
Do you want to set your festive range apart from your current all-season stock? The easiest way to do this is by changing up your packaging. A Drawstring Bag is a great way of packaging your products because they double up as a reusable after-purchase storage solution. Also, it allows you to update your packaging for different occasions with minimal effort. A festive design or a glittery logo could be a great way to update your packaging for the festive season.
One way to tell your suppliers, customers and employees thank you is through corporate gifting, a little something at the end of the year to let them know that you’re grateful for all they’ve done. A great way to keep your business in their heads is by printing your logo and a little message on the giftbag. A tote bag is a great way to do this as it’s a reminder of your business that your suppliers can carry with them and reuse time and time again.