What is GOTS and Why It Matters?

  • Connor Grantham
  • 1st February 2024


In a world increasingly conscientious about sustainability, the demand for eco-friendly alternatives is on the rise. If you're on a quest for the greenest textile products, you may have come across the term "GOTS." But what exactly is GOTS, and why does it hold such significance in the realm of eco-conscious living? Join us on this exploration as we delve into the Global Organic Textile Standard (GOTS) and its impact on the sustainable textile industry.

Understanding GOTS:

GOTS, which stands for the Global Organic Textile Standard, is more than just a label on your favorite organic cotton tote bag; it's a comprehensive certification that assures eco-conscious consumers of responsible manufacturing practices for organic textiles. With the ever-growing concern about the environmental footprint of the textile industry, GOTS steps in as a beacon of sustainability.

Key Takeaways from GOTS Certification:

  1. Eco-Friendly Fibers: GOTS certification mandates that products contain a substantial percentage of organic fibers, promoting the use of natural materials like cotton, silk, wool, and bamboo. This not only ensures the authenticity of organic products but also contributes to a healthier environment.

  2. Limitation on Synthetic Fibers: GOTS places restrictions on the use of synthetic and regenerated fibers, emphasizing a shift towards minimizing environmental harm. By limiting the inclusion of these fibers, the standard promotes sustainable production methods that reduce the industry's reliance on chemical inputs.

  3. Supply Chain Accountability: What sets GOTS apart is its holistic approach. Certification covers the entire supply chain, from fiber production to processing, manufacturing, and distribution. This ensures that every stage of the textile creation process adheres to strict standards, promoting ethical labor practices and environmental responsibility.

The Journey of a GOTS-Certified Product:

To truly appreciate the value of GOTS certification, let's walk through the journey of a product seeking this prestigious label.

  1. Fiber Production: GOTS starts at the source – the raw materials. Organic fibers must be farmed in accordance with international or national standards, focusing on sustainability and eschewing harmful chemicals in favor of natural-based substances for fertilizers and pesticides.

  2. Processing and Manufacturing: From the cotton field to the finished product, GOTS-certified operators ensure minimal chemical use. This involves the evaluation of dyes, auxiliaries, and process chemicals for toxicity and biodegradability, as well as the prohibition of harmful substances like toxic heavy metals and GMOs.

  3. Health Safety Measures: GOTS certification prioritizes the health and safety of end consumers by ensuring that products are free from chemical residues that could pose health risks. Prohibited substances, such as nickel, chrome, and PVC accessories, are excluded from GOTS-certified items.

  4. Environmental Standards: GOTS extends its commitment to sustainability by requiring wastewater treatment in all wet processing units and proper sludge disposal. Packaging materials must also meet eco-friendly criteria, avoiding PVCs, and opting for recycled or responsibly sourced options.

  5. Quality Control: Before earning the GOTS label, finished products undergo rigorous quality checks, including assessments of light, wash, and rub fastness, as well as shrinkage values. This ensures that GOTS-certified items not only meet environmental standards but also deliver durability and longevity.

GOTS how to get

How BIDBI Aligns with GOTS Principles:

Now that we've unravelled the intricacies of GOTS, let's explore how BIDBI, a leading company in sustainable textile manufacturing, aligns with these principles.

  1. Bespoke Service: BIDBI, standing for "Bag It Don't Bin It," takes pride in its bespoke service, allowing customers to design custom-made bags tailored to their specific needs. This aligns with GOTS principles of transparency and customer-centricity, as account managers guide clients through material choices, colors, and additional features.

  2. Eco-Friendly Practices: BIDBI's commitment to eco-friendly practices shines through its use of fair trade certified cotton products and environmentally friendly inks. By offering products that contain no toxic or harmful chemicals, BIDBI ensures that their manufacturing practices align with the sustainability goals set by GOTS.

  3. Printing Techniques Expertise: BIDBI's expertise in various printing techniques, including screen printing, digital printing, and DST, mirrors the diverse options available for GOTS-certified products. The emphasis on screen printing, known for vibrant and durable results, aligns with GOTS' focus on quality and longevity.

  4. Customer Satisfaction: Similar to GOTS' commitment to customer satisfaction, BIDBI actively engages with its audience through its blog posts and customer reviews. The inclusion of FAQs and a commitment to transparency showcases BIDBI's dedication to building trust and fostering meaningful relationships with clients.


In the world of sustainable textiles, GOTS stands as a symbol of integrity and responsibility. As we've explored the intricacies of GOTS certification, it's evident that BIDBI, with its bespoke services, eco-friendly practices, and commitment to customer satisfaction, aligns seamlessly with these principles. The next time you hold a BIDBI bag, know that it's not just a bag – it's a testament to a greener, more sustainable future.

Bag it, don't bin it – embrace the revolution with our Fairtraide and GOTS Organic Range.